Challenger Asia Website Intro (2004)

Established in 1984 as a retailer of IT products, Challenger Technologies has grown from one outlet to two superstores and four small format outlets (“Matrix Business Units”) in Singapore. Challenger Technologies offers a diverse range of IT products and services. In 1994, we also expanded into the electronic signage business. Today, our Group counts amongst its customers well known corporate clients as well as walk-in customers. OUR BUSINESS IT PRODUCTS AND SERVICES 2 Challenger Superstores, 4 Matrix Business Units More than 17 product categories, including hardware, software and accessories Source products from more than 180 IT vendors such as Hewlett-Packard Singapore (Sales) Pte Ltd and Acer Computer (Singapore) Pte Ltd PC Clinics provides after-sales service 7 days a week Itechcare provides on-site IT services OA Supplies distributes computer supplies, accessories, office machines and equipment, tapping into the market segment of major corporate customers. ELECTRONIC SIGNAGE SERVICES (CBD eVision) One of the pioneers in a niche industry Principal market is Singapore, with offices located in Singapore and Malaysia (operating under CBD eVision (M) Sdn Bhd) Also serve overseas markets such as Brunei, the People’s Republic of China, Indonesia and Malaysia Possess the technical expertise to provide a wide range of products and services OUR COMPETITIVE STRENGTHS Strong relationships with IT vendors A wide base of over 180 IT vendors – Vendors include Hewlett-Packard Singapore (Sales) Pte Ltd, Acer Computer (Singapore) Pte Ltd and Tech Pacific (Singapore) Ltd. Carry a range of more than 17 product categories Enjoy benefits such as competitive pricing and credit terms One-stop IT products and services provider Able to fulfill customers’ total IT needs Diverse range of IT products from PCs, scanners, printers, computer accessories, CPUs, memory modules, network cards and software Provide customer support services through PC Clinics, support hotline and Itechcare Strong sales team to provide customer service 63 retail sales personnel (as at 30 June 2003) to assist and advise customers on the latest IT products and services Retail sales personnel attend courses to keep updated on the latest IT products and services in the market, as well as to upgrade their skills Diverse customer base Our corporate clients include SMEs, government departments and other companies such as Exxonmobil Asia Pacific Pte Ltd, Ghim Li Global Pte Ltd and Lucent Technologies Singapore Pte Ltd A ready pool of about 86,000 customers (as at 30 June 2003) who are members of our Minus10 loyalty programme. Experienced management team Led by Chief Executive Officer who has more than 20 years of experience in the IT Industry With a sound understanding of consumer needs and industry trends, the management team is well-positioned to steer the direction of our Group Established track record and strong brand name Over 20 years of operating history in the IT industry Challenger ”is a household name and consumers have confidence in the brands that we sell Enables us to obtain more favourable credit terms from IT vendors Economies of scale The large size of operations enables us to enjoy economies of scale More favourable pricing terms and lower operational costs Increases our competitiveness in the market Effective targeting of various market segments Challenger Superstores target high-end customers Matrix Business Units cater to the needs of budget-conscious customers Capture a cross-section of the IT market Pioneer and niche market player in electronic signage industry More than 15 years of experience Equipped with the technical expertise and industry knowledge to supply a wide range of products and services High barriers to entry as technical know-how required for this industry is not readily available

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